Orientações topo da SEO técnico

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PageRank: trata-se do 1 componente do algoritmo do Google que realiza uma análise do links e estima a relevância por uma página a partir da qualidade e quantidade de links apontando de modo a determinado site.

Sitelinks are links to additional pages within a website, can also appear as part of that site’s organic listing if the individual pages are strong enough or the search engine believes the individual pages are especially relevant to the user’s query, like this example of an organic listing for a retailer including links to its pages for women’s wear, men’s wear, used clothing and more:

Explicando melhor: De modo a que o buscador (Google Bot) consiga correlacionar este conteúdo por nossa página ao termo por busca utilizado, devemos deter vários elementos por nosso site otimizados para qual este Google consiga “escanear” nosso conteúdo e entender qual somos relevantes para determinada busca.

Konsisten membuat konten baru untuk website atau blog memang langkah bagus. Namun, bukan berarti Anda bisa mengabaikan konten-konten lama yang sudah Anda terbitkan. Bisa jadi konten-konten tersebut adalah sumber traffic yang tidak kalah banyak dari konten baru.

Cindy is a content manager at Yoast. She writes and optimizes blog posts, and enjoys writing content that will help people create better content for their site and users.

Great post. Sort of reflects the changing face of all PR and Marketing. Establish relationships, and provide true value. These are the ways to drive traffic and build a successful business.

I would rather see sites ranking high because they contribute terrific content (i.e. useful/interesting infographics) to their niche vs. the person exploiting the latest loophole. But that’s just my opinion

Authoritativeness - Do third parties recognize the expertise of a source? Do established authoritative sites and people link to and cite the content in question, as in the case of a well-known food critic linking to their choice of the best Thai restaurant in Seattle, recognizing its expertise in this field.?

In addition to on-page SEO factors, your rankings are also determined by a few off-page SEO factors. These factors include:

Optimize page titles and descriptions  so that when someone searches, your listing is more likely to be clicked. The click-through rate is the percentage of people who see you on Google and then go ahead and click through to your website.

a particular resource, the more confident it becomes that the linked-to resource is relevant to certain search queries. The search engine then determines that this resource deserves to be ranked highly when people get more info make those queries.

This is a rocking stategy it seems. Never used but atleast this inspires me to get me out of my comfort zone to do something creative and get traffic + rankings. I will definitely give this a try and see how it works for my niche.

This strategy is less about links… and more about getting your content in front of the right people.